Owned copy development for blogs, web pages, and email campaigns supporting Grove Co., sub-brands, and third-party partners.

Produced 40+ blog articles and 20+ content pages, with key pages generating up to 3x higher conversion rates.

Edited and optimized externally contributed articles (SMEs, executives, medical professionals) for clarity, accuracy, and branding.

Collaborated cross-functionally to ensure creative assets maintained consistency across integrated marketing initiatives.

Crafted strategic copy for local businesses, county organizations, and government agencies across paid media advertising, OOH, and social media.

Partnered with creative and account stakeholders to ensure messaging aligned with client needs.

Created copy for various clients, including: WB Liquor, San Antonio International Airport, VIA Metropolitan Transit, greaterSATX, etc.

Optimized treatment and injury webpages in WordPress, driving year-over-year performance, including 185K users, 215K sessions, a 57% engagement rate, and 1,200 patient conversions.

Developed and executed B2C email newsletter strategy, achieving an 81.43% booking conversion rate in 2023, with YoY improvements in CTR (+17.7%) and CTA clicks (+14.1%).

Created structured SEO content briefs outlining keyword targets (primary + secondary), search intent, header hierarchy, internal linking strategy, and conversion goals.

Initiated and supported an accessibility-focused UI project by identifying link color-contrast failures and improving link visibility for users with color blindness.

Created content in partnership with marketing, business development, and clinical stakeholders to align strategies with communication and organizational goals.

Drafting a variety of written content including but not limited to social media content and content calendars, blog copy, email copy and headlines, web copy.

Partnering with creative on visual elements for social posts.

Social media community management, and scheduling and posting content.

Reporting and analytics for social, email, blog/web.

Publishing content through CMS, and other duties as assigned.

Responsible for the weekly creation of client blog content.

Content written with SEO, branding, and technical information in mind.

Collaborated with account coordinators and supervisors to implement feedback or critiques, and revise to enhance content and improve copywriting skills.

Created weekly social media content for the San Antonio Current’s social media channels.

Worked directly under the Social Media Manager and collaborated frequently with other interns and staff members on new pitches and campaigns.

Participated in on-site content coverage for the 2022 City of San Antonio Fiesta Medal reveal and the 2022 Lucha Libre Nacho Throwdown.